There was a time when you could share a post organically and most of your followers would be shown your post. Well, that time is long gone. In today’s marketing landscape regulated by algorithms, it’s quasi impossible for your brand to get any traction on social media with organic activity only. You must add paid social advertising to the mix to get your message in front of your ideal customer avatar.
In this course, you’ll learn about the different platforms that offer paid social advertising and their specificities. You’ll also get a better understanding of the marketing funnel and the different types of audiences that you’ll be targeting.
At the end of this course, you will be able to confidently pick the right platform to focus your paid social activity on and have an understanding of how to start your paid advertising efforts.