You can have the most beautiful website on Earth but if it doesn’t fulfil its ultimate purpose of attracting potential paying customers, then you will just have a beautiful but useless website. This makes Search Engine Optimisation (SEO) one of the bedrocks of digital marketing, as when done right it will turn your website into a lead generation machine.
In this course, you will grasp the basics of Search Engine Optimisation and its importance for your digital marketing efforts. You will also get a good understanding of what is search and how it works.
This course will also teach you the various elements SEO is made up of, and how to implement some SEO tactics to improve the ranking of your website on search engines and drive qualified traffic to your website.