In this course you’ll learn how to break through the noise by developing an intelligent content marketing strategy, which will engage and convert your audience with high-value content that is of interest to them. However, before diving into developing your killer content marketing strategy, we’ll take you through the process of developing your ideal customer avatar also known as your buyer persona. In fact, having a buyer persona will help you to gain clarity regarding who you are targeting, where they spend their time and finally their challenges and pain points. Creating your ideal customer avatar prior to developing your content strategy will provide you with insights into the type of content that will resonate with them, which will make a huge difference in your content marketing performance.
By the end of this training, you’ll know the ins and outs of content marketing. You’ll be able to confidently develop a content marketing strategy aligned with your target market and your business goals and which will therefore help you reach your marketing objectives.
What You’ll Learn
- How to develop your ideal customer avatar and use it as your marketing bedrock
- To conduct thorough landscape and competitive analyses to identify gaps in your content or to inform your content marketing strategy
- Content marketing best practices
- How to determine your content pillars and content objectives
- How to plan and produce high-quality content
- Different content promotion ideas to increase the reach of your content